Communicating about equity is virtually unlike any other strategic communications enterprise. It must consider the various counter narratives (e.g., equality, undeservingness, merit) that shape the public conversation as well as the social and cognitive drivers of how we make meaning of race, class, gender, justice and fairness. This session will provide information on how the public conversation on equity is currently being shaped and understood by key publics; the latest findings on effectively framing equity in policy contexts; and effective strategies, including narrative development and messaging, for successfully communicating about equity to a diverse range of audiences.
Higher Ground Strategies
At the end of the session participants will be able to:
- Explain how equity is currently framed and understood by key publics including policymakers and other opinion leaders
- Describe best practices on how to frame equity ideas and the application of this research to their communications work
- Apply basic framing strategies including narrative development, messaging and reframing principles
- Increase understanding of how to apply key communications and policy advocacy planning strategies to pursue equity goals