Dr. Lori Dorfman is the director of Berkeley Media Studies Group (BMSG), a project of the Public Health Institute. BMSG works with advocates to build their capacity to use media advocacy in confrontational policy environments so they can focus attention on transforming systems and structures to foster health. Dr. Dorfman’s research examines the media portrayal of health issues such as: alcohol, tobacco, food, children’s health, health inequities, and violence. In the past, Dr. Dorfman worked with an interdisciplinary team that helped news organizations include a public health perspective in their crime and violence coverage. Currently, she leads a team working with the National Sexual Violence Resource Center to uncover the effective ways to change the public conversation about sexual violence to include a prevention perspective. With colleagues, Dr. Dorfman co-convenes the Food Marketing Workgroup (a national network dedicated to eliminating harmful food marketing by actively identifying, investigating, and advocating changes to marketing practices that undermine health); conducts research on digital marketing targeting children and youth; as well as conducts research to determine how community violence, safety and trauma are portrayed in news. Since 1999, Dr. Dorfman has taught Mass Communications and Public Health at the School of Public Health at the University of California, Berkeley. She received her Master of Public Health in 1989 and her Doctor of Public Health degree in 1994, both from the University of California, Berkeley.